Being an underdog can be a motivating force to defy expectations. This week's guest, Luka Hocevar worked hard to overcome his underdog status and decided to be so good, he couldn't be ignored. After a successful basketball career, he pivoted and focused on helping clients & athletes improve their performance and achieve fitness goals. But his work doesn't stop there! He strives to refine his business mindset, reading hundreds of books a year just to continue learning & investing in himself. As a business owner, Hocevar understands the importance of utilizing social media and content creation and offers advice for other business owners looking to step up their marketing game. Listen NOW to learn more!

Luka Hocevar is a premier trainer and ex pro basketball player with over 16+ years building skillsets focusing on physical and mental performance. He has been featured in Men's Health Magazine, Stack Magazine, HBO Real Sports, as well as CBS, FOX, USA Today, and ABC.

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