What is the one thing that drives you toward success? Perhaps you have a few. For some, like Doey Ragbourne, the most painful experiences can also be the catalysts for a completely new path in life. Sienna Beauty, located in Sonning Common, is a thriving tribute to Doey’s late daughter, so her business endeavours carry quite a bit of meaning. With such personal ties to her success, choosing a business software that could live up to those standards was a tall order, but Doey’s got it sorted with Vagaro. Learn how, with unimaginable courage, an abundance of grace, and the management system that fit her specific needs, Doey Ragbourne was able to turn Sienna Beauty into a very special success.
Doey Ragbourne tried several booking & business management software platforms but always found they came up short.
For me, [Vagaro] is a system that I know I can scale with. There’s been systems in the past that just didn’t grow with my business. They didn’t protect my business enough or [the software] wasn’t growing with my business. Whereas, with this system, there’s just a lot of room for growth.
Because Vagaro caters to the solopreneur all the way through to enterprise & multi-location businesses, it makes sense that she’s finally found the right software fit. Aside from the scalability, Ragbourne found that the focus was in the right place. Vagaro prioritizes the business owner and frees them up to focus on the clientele, which hasn’t always been the case in her experience with other software.
I couldn’t really customise Booksy very much. [For no-show or cancellation fees,] if someone wanted to argue, I would always have to back down. Whereas now, everything is so automatic, they sign forms, and they can’t turn around and say they didn’t know. I feel like [Booksy] did a lot more for the client than the business.
Besides the more business-friendly model, Doey also appreciates the many capabilities offered through the platform that allow beauty professionals to do more of what they love. Features like inventory management, online booking & in-depth reporting allow owners to spend more time focusing on their craft rather than faffing with the back-end business drudgery. And since processes are now streamlined, Doey has also found time to dedicate toward the educational portion of the beauty industry. She regularly runs classes to help those in the beauty business with their lash & brow training—a mission of giving back dear to Doey’s heart. After experiencing such profound loss, making her little girl proud is now her main priority. Anyone she did business with needed to understand that as well. When Doey saw that the Vagaro team recognised her individual journey, she knew the software would be the one to help accelerate her success moving forward.
The Vagaro Team has been super supportive & helped me understand the whole system. It’s been amazing. The people I’ve dealt with have been so personal with my business and getting to know my needs.
If you’d like to see how Vagaro can help your own booking & business management processes, sign up today for a free 30-day trial!
