The UK has a new monarch! King Charles III will be crowned, officially, on the 6th May, making for a special, royal bank holiday weekend.
As the UK ramps up for the new King to fill the mighty shoes of his late mother, Her Majesty Queen Elizabeth II, we are sure the Coronation weekend will be full of celebrations, just as Her Late Majesty’s Jubilee weekend was last year.
A bank holiday in the UK means one thing, and with the sun finally showing its face, we expect lots of celebrations to be held up and down the nation as we get some extra time off! If your business is staying open during this time, you will probably expect the diaries of your salon, spa or fitness business to be a little more stacked than usual—or you’ll definitely want them to be! How can you take advantage of this? With Vagaro’s Daily Deals feature, of course!
What is a Daily Deal on Vagaro?
A Daily Deal is essentially a flash sale that is used to drive revenue, whether that be through discounted services applied on the site for a period of time, or through the use of pPromo codes on your inventory & more. Daily Deals are an effective way to expand your client base, increase your brand awareness, drive engagement and build loyalty with your customers. After all, people love to feel like they’ve received a bargain.
What sort of deals could I put on?
If you are a salon professional, you can imagine that a lot of people will be coming in for that trim, colour, cut or blow dry, a fresh set of lashes or nails—whatever they need to look their best to head out on the town for the bank holiday weekend. You can advertise a discounted rate on particular treatments that financially makes sense for you.
As a fitness business, you might run a special discount on memberships if they sign up with you over the Ccoronation weekend. You could also run a fun King’s Special class where you lead a workout to the music of artists who are music industry royalty, like Michael Jackson, David Bowie, Prince, etc. You can really get creative and make it whatever you please!
You can have fun with promo codes like CHARLES3 or CORONATION for your services & online store as well.
Quick tip: Have you got some stock you are struggling to shift in your online store? Use the Coronation to apply a discount to this stock to try and get some of it out the door.
How do I do it?
We first recommend checking out this recent article which gives you a run–down of all you need to know about getting the best out of your Daily Deals. Read Daily Deals 101: 6 Tips For the Perfect Flash Sale now! >
Advertise it across your social media accounts.
Send out an email from your Vagaro software for further exposure.
Send out a text message to your client base informing them of your deal and encourage them to take advantage of a limited– time offer.
Use a follow– up form to ask if they enjoyed the deal and collect invaluable insight on what they’d like to see in the future.
Quick tip: Create a sense of urgency within your messaging and plant the FOMO seed that people will miss out on something great if they don’t grab this great deal while it’s available!
Now you’re set. Head over to your Vagaro Pro account now to start setting up your Coronation Daily Deals!
