Having a clear view of the inner workings of your business is the most important thing you can do to stay profitable. To be effective, you'll need to review and make decisions using data from sales, services, operations, marketing, employee performance and customer trends.
This information allows you to identify and track the ups and downs of sales, monitor how many services and classes you book and process, and identify marketing opportunities. This information is also helpful when you're processing payroll and managing employee productivity. Think of this information as your business “report card,” letting you know where you’re succeeding and which areas need improvement.
Here’s the three Vagaro reports that give you a 360° view of your data, with a cloud-based, integrated software system providing the information you need when you need it.
1. Everything at a Glance with Dashboard Reports
Vagaro’s Dashboard Reports provides a “snapshot” real-time view of your business’s Key Performance Indicators (KPIs). This document details every aspect of the top-level data you need to keep your short-term performance aligned with your long-term goals. With Dashboard Reports, you’ll have a real-time view of product and service sales, payroll, client retention, bookings, your top 10 sales items, and more.
By reviewing your business summaries and comparing the numbers regularly, you’ll be able to identify trends and irregularities, which you can then zero in on with specific reports. This allows you to make tactical decisions based on how your business is actually performing, instead of using guess work.
Dashboard Reports help you stay on top of every aspect of your business, which allows you to adapt your workflow to maintain your competitive edge. For example, if you notice your sales are particularly high on a certain day, you can schedule accordingly to cover the uptick in business to make sure customer service isn’t impacted on days with higher traffic.
2. Employee Reports
Once you’ve got a handle on your daily figures from Dashboard Reports, it’s time to review your employee reports. This document gives you insights broken down by service provider. You’ll be able to view the number of customers they’ve seen, the number of appointments completed, service and class sales, product sales, tips, and taxes.
Remember, the most valuable thing your small business sells is time. To maximize earnings, you should aim to have employees providing services continuously during operating hours. The employee report helps you minimize scheduling gaps, improve marketing, and broaden your client base. The appointments summary report provides a breakdown of services and classes, so you’ll see which staff members are performing at their peak.
This information allows you to identify and correct performance issues and identify training opportunities that empower staff to achieve their full potential. Knowing which employees are busiest also clarifies your commission structure, so you can reward high-performing staff and retain your in-house talent.
3. Inventory Reports
Inventory means dollars! Product and retail sales are traditionally the most underutilized and under-tracked aspect of small businesses in beauty and fitness. Services are the core of your business, but retail sales are the fruit, there for the easy plucking! To improve your monthly cash flow, use inventory reports to set sales goals, and see how your revenue picks up!
By running a weekly inventory report, you’ll be able to see a real-time view of everything related to your retail sales. For example, which products are selling, what you’re using in-house, how much cashflow is tied up in inventory, and which stock sits on the shelves. You’ll also be able to track sales trends over time and anticipate when you might need to order more than usual, like the holiday season.
Inventory reporting helps you order more efficiently and identify the opportunity to create a Daily Deal to get rid of slow-moving products. You’ll lower overhead costs and give your business the opportunity to introduce new products.
4. Other Important Reports
Vagaro reports give you more than just these three powerhouse reports. Each kind of report can be broken down further to zero in on a specific type of information, employee, or date range.
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Combined sales reports give you a full overview, personalized to your specifications.
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Transaction reports give you a sale-by-sale look at your business.
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Customer reports (including targeted no-show and cancellations reports) give you insights about client retention, shopping trends, keeping your customer base engaged, and help you develop effective marketing strategies.
Whatever data you need to stay on top, we’ve got a report to help you utilize it to your advantage. Every Vagaro report can easily be printed or exported to Excel or CSV. And our software system is integrated with both Xero and QuickBooks, making end-of-month deposit reports, VMS deposit reports, and vital tax documents a snap. By using reports to stay on top of every aspect of your business, you’ll be empowered to make informed decisions and strategic changes.
Ready to take a deep dive into your business analytics? A 360° view of your data is just a few clicks away!
