Daily Deals are flash sales that drive revenue, help you expand your client base, convert new customers into loyal ones and are an effective way to move slow-selling products from your inventory. But running the perfect Daily Deal promotion isn’t always straightforward for retailers. What do you include, how should you price the discount, and when should you run it? Moreover, who are you targeting?
Vagaro’s Daily Deals feature makes it easy for users to craft and execute eye-catching flash promotions whenever they need. With a tool like that, and the six basic tips below, you can make Daily Deals that grab attention, create value for clients & result in more conversions for your business.
Identify Goals & Target Audience
You must also define what you want your Daily Deal to accomplish. Is your goal to:
- Clear out excess inventory?
- Attract new customers?
- Boost sales of in-demand products & services?
- Increase customer loyalty?
- Win back inactive customers?
- Collect customer info for future promotions?
Here’s e-commerce tip: People love online shopping. Whatever your reason for your Daily Deal, if you sell through an online store, make sure that it’s always stocked properly. You don’t want to create urgency for customers to act only to disappoint them because whatever you’re discounting is out of stock. Check your online business inventory regularly. Vagaro users are always on top of it because they get automatic alerts and can easily access their inventory & sales reports from anywhere.
Choose the Right Daily Deal Type
Each of these has its advantages and disadvantages, so it's important to choose the right one for your goals & target audience.
Percentage-based discounts: These are effective for attracting price-sensitive customers and can be an effective way to drive sales volume.
Dollar amount discounts: These are more suitable for higher-priced services & products, as they offer a more tangible value to customers.
BOGO deals: These are great for encouraging customers to try new products or services, or to increase the value of their purchase.
Set the Right Deal Price
Setting the amount of your Daily Deal is a balancing act because you need to offer discounted prices while maintaining profitability. Yes, customers may expect a bit more than 15% off a product, service, or bundle, but immediately jumping to 50% off just to stand out will hurt your profit margin.
Blanket Discount: The blanket discount model (25+% off all X products, or Y services) can work when you’re trying to clear excess inventory or reach first time customers.
The Mass Edit feature on Vagaro’s Daily Deals makes this easy by enabling you to add discounts to multiple items at the same time, seamlessly. However, it does not always result in the high revenue we’d like to see.
Buy-More-Save-More: The buy-more-save-more strategy is effective particularly when appealing to existing clients who know a good deal when they see it.
Pricing your Daily Deal this way could look like: “Spend up to X-amount and get 35% off!” The unlocked discount can be applied to the high-ticket service named or be put toward additional purchases.
With the notion of saving more, customers are more likely to add items or services beyond the scope of the deal.
Whichever deal type you choose, determine the true costs of your products & services, first. While you want to distinguish yourself from the competition, it also pays to research what kinds of deals your competitors are offering.
If you use Vagaro at your business, this tutorial video breaks down how to craft and execute your Daily Deals to perfection:
Choose Your Promotion Period
This is the length of time your Daily Deal will be available to customers. Vagaro allows you to set a Daily Deals promotion period to anywhere from one day to one month, so it's important to choose a period that's long enough to generate interest and sales, but not so long that it becomes stale & ineffective.
Limited-time offers let you create a sense of urgency and generate a sense of FOMO. Flash sales vary in length, but usually run for about 24–72 hours, though it can be as short as 8 hours.
With dedicated shopping weekends, like Black Friday & Cyber Monday, realistic revenue goals based on sales reports from previous years. These reports will also tell you which products & services sold best and which Daily Deals you ran in the past were the most effective**.**
One strategy is to build up hype with several days of smaller, though still enticing, sales. Be sure to vary the products & services, as well as the offer type. For example, Monday’s deal could be 20% off a certain beauty brand’s shampoo, while Tuesday’s deal could be a free tote bag by adding a certain add-on to a service.
Promote Your Daily Deals
You’ll want to create interest and excitement for your Daily Deals, and the most effective places to advertise them are:
Social Media: Your social channels are one of the best places to expand your Daily Deal reach. You can incentivize followers to tag friends in your posts with additional social discounts or giveaways.
Email: Send Daily Deal emails at regular intervals once your sale has begun to drive urgency. Flash sale emails can have some of the highest open rates, so always include an enticing subject line with the details of your sale.
Personal Website: Make flash sales available to website visitors, with potential pop-ups to alert them of the promotion.
Product Pages: Dedicated deals pages are effective because they are visible in Google search. Use exact keywords that reflect the features of your discounted services & products.
Make Your Daily Deals with Vagaro
For some extra oomph, the Get Featured option boosts a promotion’s Marketplace visibility to customers in your local area, effectively allowing you to jump ahead of the pack. The CTA (call to action) button jumps customers straight to a dedicated page for the deal, cutting out any unnecessary steps and enabling them to act fast.
This kind of visibility is a big reason that running Daily Deal promotions brings in 4x the number of bookings for Vagaro users.
Convenience is another. Using Vagaro’s Daily Deals in conjunction with other features, such as email & text marketing, enables you to alert customers to your deals on their mobile devices, which, according to recent studies, is how they prefer to do their shopping anyway.
Promo code discounts are especially helpful when promoting Daily Deals with Vagaro’s text marketing because they provide a clean, text-friendly way to market discounted products & services. Use a straightforward discount code, like BOGO23, to make purchasing easier for customers.
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Daily Deals are a tried-and-true way to market & grow your business—if they are executed with a little strategy in mind. Vagaro’s Daily Deals feature makes crafting promotions that are seen and that sell incredibly easy. They are just one of the many marketing tools that Vagaro’s scheduling and business management software provides. If you’re ready to check out all that Vagaro has to offer, let’s get in touch.
