Social media is a free marketing tool that is a great way to engage existing and potential clients. However, social media marketing is an art and if you aren’t well-versed in all things social media, it can be difficult to know what to post on which platform.
While some content can be shared on multiple platforms, tailoring your content to a specific social media channel is a good practice.
Facebook Post Ideas for Spas
- Tell stories and ask questions
On Facebook, you can share longer written posts compared to other social media platforms. Just because you can write long posts does not mean you’ll see increased engagement. For your audience to read a longer post, you’ll need to immediately catch their attention. That being said, since you do have a bit more room to work with, Facebook is a great place to share stories. Stories build connections. Sharing different stories with your audience can help them feel that they know who you are outside of your business. On your Facebook page, you can share why you decided to open a spa or feature one of your employee's stories. Limit your post to a couple of paragraphs and include an eye-catching image. At the end of your story, pose a question for your audience to answer. Give them something to share with you! When you receive responses, reply to foster the relationship between you and your clients.
- Behind-the-scenes
Facebook offers the ability to post text, photos & videos in one post! One way to do this is by posting behind-the-scenes content, sharing what goes on at your spa that clients may not see. Consider making a gratitude post. Thank your employees for their hard work and showcase what they do when no one’s looking. These shorter posts could show employees on the job, choosing essential oils, prepping their massage tables or choosing products to use. Frame your posts as an insider's look into the day-to-day operations of your spa so clients see how much care & effort goes into their services.
Instagram Post Ideas for Spas
- Go Live!
Live stream and interact with your followers on Instagram Live! Your audience can chat with you while you broadcast. Respond to what people are saying or pose questions to increase engagement. Instagram Live is great for interviews, AMAs (ask me anything), Q&As and live tutorials. Of course, these aren’t the only things you can do on Instagram Live. Showcase your creativity and build connections with your audience through authentic and spur-of-the-moment interactions.
- Post infographics
Infographics are pictures that contain informative content and usually include a mix of text and graphics. On Instagram, you can make a carousel of photos with multiple images in one post that are all related to the overarching theme. For example, you could post a carousel of infographics for “5 Ways to Hydrate Your Skin.” The first image would be the title of the carousel. The five subsequent images would be graphics that each provide a unique tip for how someone could hydrate their skin. The final image in the carousel would encourage the viewer to visit your website and potentially get clients to book an appointment! Your followers will appreciate posts that are engaging and informational.
- Repost user-generated content
Once you build a following on Instagram, encourage your clients to take before & after pictures and tag your spa in their posts. Then, repost their content to your account. This is a great way to shout out & show appreciation for the clients you worked hard to acquire. Posts showcasing your clients can also increase your client retention rate.
TikTok Post Ideas for Spas
- Day in the Life
A Day in the Life TikTok takes your clients through a typical day of working at your spa. Choose one of your employees to feature and have them document their day, before, during & after work. Your clients will appreciate your authenticity and openness. In these TikToks, share what makes working at your spa fun and what sets you apart from other spas. This way, potential customers will get to know your business and will want to book with you.
- Participate in trending challenges
Hop on a TikTok trend! Get creative and tailor the trend to your spa. Use hashtags to increase exposure and reach a wider audience. If your TikTok is unique & compelling, you might find your video going viral! Imagine how many new clients that could attract to your spa.
Twitter Post Ideas for Spas
- Threads & Tips
Twitter is a platform of brevity. Although you’re confined to 280 characters per Tweet, you can still share your knowledge by creating threads. Start with a Tweet that will get people's attention. For example, you could post something like, “Lots of my clients tell me they want to stop picking their acne. As a former pimple popper and current esthetician, I totally get it. Here are some ways to deal with pesky acne. A🧵👇🏼” Then, reply to your Tweet multiple times. In each Tweet, provide one tip to deal with acne. Twitter is a great place to get information. If you establish why you’re an authority on a particular subject, you’ll see an increase in engagement. Don’t forget to use hashtags to increase your reach!
- GIFS & Memes
With such limited space for text, many Twitter users opt to use GIFS and popular memes to communicate information. GIFs are great for reactions and emphasis. If you have a good sense of humor, memes are an excellent way of interacting with your followers. Use memes to convey information in a visually engaging way. Familiarize yourself with which memes are currently popular or relevant. You can use websites to generate memes quickly that are unique to your niche and that are funny, creative & engaging.
YouTube Post Ideas for Spas
- Longer tutorials
When people want to learn how to do something visually, they often turn to YouTube for the answer. As an industry professional, you’re an excellent source of information. Take your knowledge to YouTube to create tutorials to teach people a new skill. Once you create a video, you can share the link with your clients. If the video is public, people can also find your video through a search. If you're unsure where to start, think about a question you often hear in your line of work. Then, create a video answering that question through a step-by-step process. For example, you might decide to answer the question, “How do I make my own exfoliator?” In your video, tell your audience what you will be teaching them. Then, show yourself going through the process, narrating your steps and pausing to provide extra tips if necessary. Remember, the people watching your videos aren’t necessarily professionals. If applicable, it’s helpful to make a common mistake and demonstrate how to correct it. Be thorough and provide as much information and instruction as possible. You can also send your videos to clients after an appointment if there is any at-home, post-appointment care they should perform. This builds the relationship between you and your client and increases the likelihood they’ll return as they trust that you are an expert with their best interest in mind.
- Commentary on industry trends
Do you see Internet trends that you disagree with? Do you have any ideas about what people should be doing instead? Are there popular myths that you can disprove? Share your thoughts in a commentary video! YouTube is a great place to share your thoughts and ideas. Commentary videos are a popular category on YouTube, with YouTubers commenting on everything from video games to books to social media trends and more! Be sure to establish why you’re commenting on the topic, what authority you have & acknowledge any potential opposing views. Practice before filming! Script out what you’d like to say so you feel confident in front of the camera.
Using Social Media Platforms Effectively
Now that you have some new spa social media marketing ideas, you’re ready to start posting! Get creative & stay authentic. While it’s important to post consistently on social media pages, avoid posting too frequently, as this could deter people from following you. Create a social media calendar to plan when you to post to prevent oversaturating your followers’ timelines with your content. At the end of every social media post, include a call-to-action that encourages followers to book an appointment at your spa. With Vagaro, you can include a booking widget on social media platforms like Instagram or Facebook so customers can book directly from your page! If you want more tips & tricks for how to make engaging and effective posts for these platforms, download our guide to creating great social media posts for these five platforms. Looking to take your spa marketing to the next level? Vagaro has an easy-to-use spa management software to help you get found, get booked & get paid! Try Vagaro today and see how seamless running your business can be.
