Salon owners, stylists, colourists, hairdressers and barbers: We are talking to you! Whether you’re a mobile beauty therapist or you work in a brick & mortar shop, Vagaro is here to share some knowledge regarding your salon marketing strategy! Here, we are homing in on TikTok, calling upon the expertise of TikTok sensation and salon business owner, Nicola Richardson, from Nicky’s Hair & Beauty Salon. So, get your social media notepads out, because we’re detailing how to make TikTok work for you & your business!
Over the last three years, Nicky has heavily integrated TikTok into her salon marketing strategy. And 20K followers later, she’s had some of her short-form content go viral, resulting in customers traveling from afar to be treated by her! Recently, Nicky was even invited to run a social media master class for students studying at GHQ Training Academy.
So, let’s waste no time in delving into Nicky’s top six tips for the TikTok marketing strategy for your business!
Consistency is Key for Your Salon Marketing Strategy
I try to post twice a day to TikTok. It does take up a lot of time, so I tend to block out my Thursdays as time for content creation. I learned along the way that I can also make two or three pieces of content with just one client that I film from start to finish! explains Nicky.
Examples of this can include:
- Hair transformations
- Reviews from clients
- Time lapse video of a treatment
- Educational video regarding a particular hair treatment
- Behind-the-scenes video to give a peek into life at your shop
It’s essential to stay consistent because then you become familiar with people, they start to recognise your content and your brand and build trust over time, and it’s a great way to feed the algorithm into placing your content as most relevant at the top of people’s feeds, Nicky further explains.
Nicky uses salon management software Vagaro as a part of her TikTok marketing strategy – it helps her block out time in her diary so she can get creating! You can learn more about to salon management software here:
Showcase Your Brand in Your TikTok Hair Salon Marketing Strategy
Branding is particularly important because it’s how people recognise you and know who you are. You want to try and use the same faces and put your logo in places strategically. For example, we are always in the salon, so people will start to recognise that after a while, but we also wear our branded t-shirts in every video, which places our logo at the front & centre. This all helps to increase brand awareness, Nicky says.
Should you need some help with your own branding or creating your own website, Vagaro Pro offers you access to the Design Services Team who will be able to help you build your perfect logo, branded app, gift cards, and many other custom design services.
Humour Goes a Long Way when Growing Your TikTok Followers
The first video of ours that went viral was us putting ice on someone’s head who wanted to go ice blonde. Humour goes a long way because people relate to it! It’s a great way to create brand awareness and shareable content without having to hard-sell to your clients, which is a crucial part of your salon marketing strategy, Nicky tells Vagaro.
Be yourself and be authentic! We’re all creatives in this industry, so we are naturally expressive. Let it show!
No Room for Insecurity in Your TikTok Marketing Strategy
I’ve gotten to the point where I can’t worry about what I look like in a video. Hearing your own voice played back is cringey—you’ll always be your own worst critic. Just edit it well, post it, and you don’t have to look at it if you don’t want to,” she laughs.
Top tips for getting over insecurities in TikTok videos:
- The energy should be high, but sincere! People know when something is half-hearted.
- Everyone is doing the same thing! When you come across a similar video, do you think it’s embarrassing? No? Then go ahead and do yours with confidence. After all, this is the notion that trends are based on.
- Plan out your content precisely so you are sure of what you’re going to deliver.
Patience & Determination will Help You See TikTok Growth
Consistency, passion and determination are going to be really key in your salon marketing strategy. It’s going to take some time, and you need to make sure you dedicate the time to it too,” explains Nicky.
Top Tips to grow your TikTok following:
-
Hopper HQ explains all the best times to post on TikTok and explains that TikTok recommends posting three times a day. Be sure to research optimal times to post
-
Be analytical with your content and make sure you’re evaluating what works & what doesn’t
-
Vagaro can help you manage your time better so you have more time to focus on your salon marketing strategy
Learn from others!
Take inspiration and recreate in your own way with your own spin! Create your own content strategy for TikTok.
Not sure what to post? Follow other people in your field and see how they’re doing it! Study the competition. Identify influencers in your field and trace their steps. Remember—it’s not rocket science, but it is a very competitive and loud market, so you’ve got to make sure you are heard.
Why should I post my salon on TikTok?
-
Well, according to Professional Beauty direct, TikTok has around 500 million monthly users. That’s quite the pool of potential clients.
-
It’s a great way to talk to your clients and showcase your talents.
-
It’s a great brand awareness tool. Word of mouth goes a long way.
-
All of this can result in an increase in revenue.
But where will I find the time?
It can all be a little overwhelming when trying to plan a full marketing strategy for your salon, but it’s all worth it in the end! Vagaro can help you save time on admin tasks and is a complete, all-in-one solution for your business needs. A booking app, payment system, online store, complete with marketing tools like emails, text marketing and gift card capabilities. Get found, booked & paid better than ever before. Try Vagaro absolutely free for 30 days, or reach out 24/7 for more information!
Sources:
https://online.professionalbeautydirect.co.uk/blog/tiktok
